Sales & Marketing Director – Private Healthcare
Region: Essex, Kent, Bedfordshire & Cambridgeshire
Salary: Competitive + Benefits
Sector: Health & Social Care (Private Market)???????
Lead Strategic Growth in a Values-Driven Organisation
Our client, a well-established provider of high-quality residential and dementia care services, is seeking an experienced and commercially minded Sales & Marketing Director to lead private occupancy growth across multiple care homes.
This is a key strategic appointment offering the opportunity to shape and deliver a focused growth plan within the private care sector. The role covers a portfolio of services across the South and East of England.
Role Overview:
The successful candidate will lead on all aspects of sales and marketing strategy across the private market, with a focus on increasing occupancy, enhancing brand visibility, and strengthening referral networks. This is a high-impact, multi-site role requiring a blend of strategic vision and hands-on delivery.
Key Responsibilities:
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Develop and implement a comprehensive private market strategy aligned with company growth objectives
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Lead on occupancy development initiatives across a portfolio of care homes
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Identify new business opportunities through relationship-building with healthcare professionals, referrers, and local influencers
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Oversee and manage digital and offline marketing campaigns to support visibility and engagement
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Analyse market trends and competitor activity to inform strategy and positioning
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Collaborate with regional and operational teams to ensure cohesive delivery and shared targets
Candidate Profile:
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Proven experience in a senior-level sales or marketing role within the health or social care sector (private market experience essential)
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Strong track record of driving growth and improving market position
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Commercially astute with strong leadership and stakeholder management skills
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Excellent communication and networking abilities
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Willingness to travel across the region as required
What’s on Offer:
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A senior leadership role within a values-led and resident-focused organisation
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Competitive salary and benefits package
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The opportunity to make a tangible impact on service growth and reputation
If you're an ambitious and strategic leader with a passion for private healthcare and proven success in occupancy development, we’d love to hear from you.
